Digital Enterprise

Summit 2019

Digital Forecast: Emerging Trends To Integrate Into Your Strategy

About Digital Enterprise Summit '19

"Digital marketing is the all-mighty gateway between electronic technology & marketing psychology. Knowing how to master & manage the information going out & into this gateway can be the difference between making or breaking your business."

The internet has changed many industries but few have changed as drastically as marketing. In marketing, the impacts of technology are diverse. Organizations are tasked with managing more marketing options than ever before, and consumers are more integrated with marketing information than they have been in the past.

It's clear that digital marketing technology trends will change the way we do business. With a rapidly advancing tech sector, marketing and technology work hand in hand to create new methods for companies to target consumers and change the digital marketing landscape. We need to identify these emerging digital marketing technology trends that will drive the market today and beyond. If you want to be at the forefront of digital, you need to be innovating all the time, watch other industries and be aware of what trends are coming up....

The Digital Enterprise Summit is an interactive & engaging confluence of the Digital Community specifically designed to showcase the very latest and exciting developments in digital marketing and it's future developments.

Digital Enterprise Summit : Agenda '19

08:00 AM

Registration With Tea / Coffee

09.20 AM

Lamp Lighting Ceremony & Welcome Note

09:45 AM

PANEL DISCUSSION

Theme: Digital Transformation: Forward-Thinking Marketing Tools And Insights That Marketers Can Implement Right Away

  • IoT, Wearables, VR, and Chatbots. How to decide where to place our bets with emerging technology
  • Digital marketing is dead - Survival tips for what comes next. Besides technology, what pieces are we missing
  • Integrate content marketing efforts into the overall marketing mix. Digital storytelling and the future of marketing
  • Which parts of the business can be digitally disrupted & changed
  • The rise of live video marketing - How to leverage live video platforms and it's commercialisation opportunities
  • How to utilize AR/VR in order to advertise and market messages to consumers
  • Fighting algorithms with relevant content over time. The appropriate metrics for each stage of the buyer's journey
  • More immersive experiences - How brands are using virtual reality and augmented reality to make consumers feel immersed in the moment
10:45 AM

Industry Perspective

Theme: TBA

11:00 AM | Tea / Coffee & Networking Break
11:30 AM

PANEL DISCUSSION

Theme: Enhancing Customer Journeys: Loyalty, Digital, Data & Analytics, Customer Engagement

  • Evolving loyalty - How brands are building loyalty while the marketing world continues to shift
  • Leveraging IoT, Big Data Analytics and Machine Learning to enable digital transformation
  • How customer's digital and mobile behaviour is forcing loyalty programs to evolve
  • Transactional to meaningful customer relationships - Strategies on nurturing & retaining customers
  • The journey to digitalization - Customer engagement through cognitive intelligence
  • Using big data to drive a true customer 360 experience - Leverage data to unlock lucrative patterns and loyalty opportunities
  • Revolutionary approaches that sparks rapid culture change and focuses your whole organization on solving customers’ problems
  • Leveraging technologies & innovation - Reshaping customer engagement with AI to revolutionise CX
12:30 PM

Industry Perspective

Theme: TBA

01.00 PM | Lunch & Networking Break
01:45 PM

PANEL DISCUSSION

Theme: Analytics & The Digital Consumer: Leveraging Your Marketing Data

Consumers are creating an incredible amount of data. Information on preferences, habits, behaviours, trends and transactions provides a wealth of marketing insight, provided you can harness it all. So how do you successfully capitalize on that marketing potential & transform that deluge of information into actionable intelligence

  • How do you develop an end-to-end data strategy that includes collecting, connecting, and analysing your key customer data
  • How do you target through each channel and personalize to stay relevant and influence consumer behaviours through analytics
  • What are the privacy, security and compliance implications of harnessing all this data
  • In what ways can better analytics help provide a more seamless experience, and ultimately impact customer lifetime value
  • Using data to deliver the right message at the right moment for each customer
  • Make sense of the plethora of tools and platforms for delivering analytical insight
  • How leading brands are using analytics in developing and executing, personalized strategies catered to the needs of each customer
  • Understanding how consumer behavioural analytics and targeting can identify new opportunities
  • Effective data-driven marketing automation using personalisation and targeting
02:35 PM

PANEL DISCUSSION

Theme: The Power Of Storytelling Unleashed: Content, Context, Distribution & Management

Audiences have shifted to new media, consuming content in entirely new ways. Emerging platforms, delivery methods and content models are emerging on a daily basis. But how do you reach those audiences? And what makes a piece of content effective

  • Storytelling that is personalized, immersive & diverse without creating content silos and algorithmic bias
  • How do you set up a scalable content creation process for your business
  • What tools are proving effective in measuring the success of your content
  • How do you create relevant, contextualized experiences that engage each individual
  • What role can user-generated content play in your marketing strategy
  • How do you drive the right audiences to your content, & ultimately convert them
  • Are you creating a truly 360° customer view by using factual data
  • How leading brands are using content & context to drive customer acquisition, deepen engagement with current customers, & drive brand awareness
03:25 PM

PANEL DISCUSSION

Theme: Digital Convergence: Consumers Have Changed And Why You Need To Future Proof Your Digital Team & Strategy

  • Transforming your digital ecosystem successfully - Why & how it is possible
  • How should brands adjust with new & novel approaches to match the ever-evolving digital landscape
  • How disruptive technology can enhance transformation across marketing, sales, product, & insights departments
  • How to prepare your team for the coming wave of new technologies in digital marketing
  • Integrated brand experience - Modernising the way you market to your potential customers
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organization structure and behaviors should be reviewed as consumers habits adapt and evolve
04:25 PM | Tea / Coffee & Networking Break
04:45 PM

PANEL DISCUSSION

Theme: Social Media Marketing In 2020: How Industry Intelligence, Competitive Intelligence And Brand Intelligence Can Form A Bulletproof Social Marketing Plan

  • Tools, tech & processes to scale your enterprise social media programs
  • Advanced facebook advertising techniques you can use right now
  • Building better mousetraps - A content-driven approach to conversion optimization
  • Seeing into the future - Predictive analytics for social marketers
  • Augmented reality and the future of marketing - What marketers need to know
  • How social value and business value come together in the practice of content
  • Building a socially spirited culture - From marketing to branding, communications to customer service
  • How can you take advantage of the opportunity social presents across content, customer experience, data, & advertising
05:35 PM

PANEL DISCUSSION

Theme: Leading Digitally: Examining Leadership, Strategy & Execution Of Digital First Business Models

  • Bridging the digital divide - Devising, aligning & deploying a digital strategy
  • The future enterprise - How leading organizations apply technology to gain insight, empathize with customers & engage employees
  • Augmented Intelligence - The transformational power of AI & ML in organizations
  • How do you develop an end-to-end digital strategy that includes collecting, connecting, & analysing your key customer behavioural patterns
  • Examining the key skills, traits and attributes of digital leadership - Who should be driving your digital strategy
  • The new paradigm to go digital - Cloud, Robotics, Automation & AI
  • Top view digitisation through an ROI prism, from cost-savings to new revenues
  • How global CMO’s are embracing and leading digital within their firms, & leveraging marketing, sales, & technical talent
  • Women leadership on digital transformation - Leading the change. Steps for building the digital female force for the future
06:45 PM | Digital Enterprise Awards 2019

DIGITAL ENTERPRISE SUMMIT : Speakers '19

Amit Purohit
Aditya Birla Sun Life AMC Ltd.

Amit Purohit

VP & Head - Digital Business

Swetank Kumar
Axis Asset Management Company Ltd.

Swetank Kumar

VP - Digital

Ranjan Dutt
DHFL General Insurance Ltd.

Ranjan Dutt

VP - Digital & Strategic Alliances

Siddhartha Sinharay
Bharti Axa Life Insurance Co. Ltd.

Siddhartha Sinharay

SVP - Digital & Analytics

Gaurav Suri
UTI Asset Management Company Ltd.

Gaurav Suri

SVP & Head - Marketing

Pranab Das
Reliance Industries Ltd.

Pranab Das

AVP - Digital Commerce

Mayur Trivedi
Mastek Ltd.

Mayur Trivedi

Head - Innovation

Tushar Ghagawe
Thomas Cook India Ltd.

Tushar Ghagawe

AVP Group Digital Marketing

Hemant Jain
Lokmat Media Pvt. Ltd.

Hemant Jain

Sr. EVP & Head - Digital Business

Rishi Sharma
Grasim Industries Ltd.

Rishi Sharma

AVP & Head - Digital Marketing

Anand Bhatia
Fino Payments Bank Ltd.

Anand Bhatia

CMO

Metesh Bhati
Bajaj Capital Ltd.

Metesh Bhati

CDO

Ashish Jain
Godrej & Boyce Mfg. Co. Ltd.

Ashish Jain

Head - Ecommerce & Digital

Dinesh Dua
Vodafone Idea Ltd.

Dinesh Dua

Lead - Digital Transformation

Kaushik Chakraborty
Tata Capital Financial Services Ltd.

Kaushik Chakraborty

VP - Digital

Amit Sethiya
Syska Group

Amit Sethiya

CMO

Anish Chowdhary
Edelweiss Retail Finance Ltd.

Anish Chowdhary

Head - Marketing & Direct Sales, Edelweiss SME Lending

Subhadip Saha
HDFC Bank Ltd.

Subhadip Saha

Head Digital Innovation - Mobility Banking & Emerging Technologies

Anil Goel
Accenture Services Pvt. Ltd.

Anil Goel

VP - Accenture Digital, Media & Entertainment

Sachin Vashishtha
Paisabazaar.com

Sachin Vashishtha

Associate Director & Head - Digital Marketing, SEO & CRM

Abhishek, Gupta
Edelweiss Tokio Life Insurance Company Ltd.

Abhishek Gupta

CMO

Satish Patil
Larsen & Toubro Ltd.

Satish Patil

Head - Digital

Deepa Ranjeet
Mahindra & Mahindra Limited (Mahindra Rise)

Deepa Ranjeet

Sr. GM - Digital, Group Strategy Office

DIGITAL ENTERPRISE SUMMIT : Jury Members '19

Manu Dogra

Mr. Manu Dogra

President
NetCarrots Loyalty Services Pvt. Ltd.

Yusuf Pachmariwala

Mr. Yusuf Pachmariwala

SVP & Head - Operations
Tata AIA Life Insurance Co. Ltd.

Anil Pillai

Dr. Anil Pillai

Director
Terragni Consulting (P) Ltd.

Madhu Joshi

Ms. Madhu Joshi

Partner & CMO
Drum Up Media

Rewa Mathur

Ms. Rewa Mathur

AVP
IndusInd Bank Ltd.

Ram N

Mr. Ram N

Consulting Partner
Strategic Caravan Intl Pvt. Ltd.

Rajiv Arora

Mr. Rajiv Arora

Group Head - IT & CIO
Siemens Ltd.

Rachna Kanwar

Ms. Rachna Kanwar

COO, Digital
Jagran New Media

Shikha Lal

Ms. Shikha Lal

Director - Quality Capabilities & Digital Transformation
Hindustan Unilever Ltd.

Abhishek Gupta

Mr. Abhishek Gupta

CMO
Edelweiss Tokio Life Insurance Company Ltd.

KV Sridhar

Mr. KV Sridhar (Pops)

Founder & Chief Creative Officer
Hyper Collective

Juhi Hajela

Ms. Juhi Hajela

Head - Product Marketing, Communications & Content
Sterlite Technologies Ltd.

Francis Rodrigues

Mr. Francis Rodrigues

SVP, Business Insights, Data Labs & Innovation
HDFC Life Insurance Company Ltd.

Sanket Raina

Mr. Sanket Raina

Head - Consumer Insights & Marketing Strategy
Aviva Life Insurance Company India Ltd.

Kawalpreet Singh

Mr. Kawalpreet Singh

Marketing Lead Corporate Solutions
JLL India Pvt. Ltd.

Gaurav S Vaidya

Mr. Gaurav S Vaidya

Head - Strategy
Canara HSBC OBC Life Insurance Company Ltd.

L V Krishnan

Mr. L V Krishnan

CEO
TAM Media Research Pvt.Ltd.

Awards '19

Please select the category and fill the form below.

Industry Excellence

Organizational Categories

Crème-de-la-Crème Categories

Individual Categories

AWARDS NOMINATION

**Once you submit the form you will get the detailed step-by-step procedure of the nomination process with cost of nomination via email. One of us would also get in touch with you soon on the same.

Registration

KamiKaze B2B Media

Kshitij, 103 - 1st Floor, Veera Desai Road, Opposite Andheri Sports Complex, Andheri (W), Mumbai 400 058

Harish Bhatia | Project Managing Director

PHONE: (+91) 982.102.2236 | 982.002.2236

Email: harish@kamikaze.co.in

Aboli Salvi | Project Lead Director

PHONE: (+91) 983.322.6990

Email: aboli@kamikaze.co.in

Ashwin Pillai | Sr. Project Manager

PHONE: (+91) 998.719.7555

Email: ashwin@kamikaze.co.in